Another year has passed, and hasn’t it been quick this year? For those of you who have welcomed your first baby, it’s doubtless been a time of growth, wonder, and no little amount of wondering how exactly all of this has happened. Those who are expecting their first might be wondering what exactly they’re in for, and those who have seen the arrival of a second (or third, or fourth) little one will be feeling as though they’ve got this sorted – or maybe it’s just brought a whole different set of challenges to muddle through.
No matter which group you fall into, there might be something in our top five bestsellers that would suit you and your family. So today, let’s look at which Haakaa products were the most popular in 2024!
1. Gen. 1 100ml Silicone Breast Pump
The original Haakaa pump, the Gen. 1 Silicone Breast Pump is still hugely popular – and for good reason. Affordable and practical, this pump has helped many mothers express milk for myriad reasons. Whether you want to build your supply, create a stash for later down the track, share feeding duties, or in regions where it’s possible to donate your milk, the Gen. 1 can turn out to be your best friend.
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3. Ladybug Silicone Breast Milk Collector
The Ladybug is almost as famous as the pump itself – and that’s because it’s so very, very helpful. Many mums, especially in those first weeks after bubs arrives, find their milk supply is all over the place – and this can lead to the dreaded leaks. More than one person has found themselves looking down to see a damp patch on their shirt, where some of that milk your body has worked so hard to make has had nowhere to go other than out. Not only is it messy, but it seems a waste to just let it disappear into your clothing. Nursing pads can be a great option, but the Ladybug has an added advantage – it keeps your clothes clean and dry and lets you collect that leaking milk, adding it to your stash. On top of that, though, it also creates a barrier between your nipples and your bra or shirt – and for many in those early days, that alone can be a sanity saver as your breasts get used to having baby latch on so frequently. The Ladybug comes in three handy sizes – 40ml, 75ml, and 150ml – though these sizes have nothing to do with breast size. Instead, choose which Ladybug is best for you based on how much leakage you’re experiencing. If it’s only a little bit, go for the 40ml; if it’s huge amounts, the 150ml might be best for you. And if it’s somewhere in between? That’s right, the 75ml is your best bet.
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5. Goat Wool Baby Hair Brush
Number five on the top sellers list is a little different – it’s our Goat Wool Baby Hair Brush. Made from rubberwood and goat wool, this brush is soft, easy to hold, and contains no glues or varnishes that can react with sensitive new skin. The goat wool is incredibly soft and pressed into the brush in tightly packed groups, so using this brush is a wonderful way to soothe upset little ones. You can also grab it as part of a set, with a maple wood comb to gently detangle your child’s hair.
Finally, as we head towards the final days of 2024, we want to give a huge, heartfelt thank you to each and every one of you who has been here on our journey – whether you’ve been here for a day, a month, a year, or a decade. You’re the reason we’re here. Supporting you through all the ups and downs of those early years of parenthood is quite literally our raison d'être, and we’re so proud to be able to do that. We wish you the very merriest Christmas and our best wishes for 2025!
Durable Material
At Haakaa, we use only the highest quality materials for our products.
Eco Friendly
Haakaa products are non-toxic and free from BPA, PVC and phthalates.
Innovative Design
We are consistently dedicated to innovation and improvement.
Award-Winning
Our products have won multiple local and international awards.


